Digital Marketing Specialist


  • Are you a rising marketing professional who wants an opportunity to lead campaigns in the digital environment, media buying and advertising technology?


  • Are you keen to make large scale, industry wide impact with your marketing smarts through campaigns that run daily as part of a dynamic ’always on’ marketing strategy?


  • Are you ready to tackle big data like no other and turn it into world first promotions through partnerships with some of Australia’s leading corporate bookmakers?

Join Racing Queensland (RQ) as we embark on an exciting new era in the highly competitive wagering and racing category. The Board and CEO are committed to achieving outstanding outcomes for the Queensland racing industry. As part of this strategy, the organisation is looking to boost its organisational capability in order to deliver on its ambitious mission to be Queensland's favourite sport and Australia's best racing jurisdiction.

We're looking for people just like you who are committed to promoting our vision of connecting people through the thrill of racing.      

As Digital Marketing Specialist, you’ll be responsible for the execution of RQ’s Wagering and Partnership Marketing strategy across all codes. Your detailed analysis and development of insights into creative digital promotions will be critical in improving the effectiveness of marketing spend via increased wagering outcomes.

To be successful in this role, you will:

  • Have digital marketing and advertising technology skills such as programmatic advertising/geo –targeting, retargeting, use of CRM, google analytics, SEM/SEO and content management systems
  • Have a solid background in analytics and reporting on digital marketing campaigns
  • Have the ability to think creatively and drive content ideas relative to our key personas
  • Be able to develop key insights and improvements to campaigns based on our daily and weekly reporting and analytics
  • Participate and lead team discussions on a weekly basis
  • Have an interest in sports and/or Racing Queensland
  • Be a team player that is passionate and results motivated
  • Hold a degree in Business, Commerce, Marketing or Communications (essential)


To be considered for this position please provide the following to:

  • A covering letter and visual portfolio of past work
  •  Your current resume
  • A copy of your qualification


For a copy of the role profile, please email Recruitment:

Please note the following conditions apply:

  • May be required to work on weekends and extended hours when reasonably required
  • Must hold a current driver’s license
  • Intrastate travel may be a requirement



Racing Queensland Prefers Novotel Brisbane Airport
Free Thoroughbred Race Video Replays  Free Harness Race Video Replays  Free Greyhound Race Video Replays