By Magic Millions Media
Two of Australia’s most iconic sports and entertainment brands have announced a major expansion of their partnership.
The newly named TAB Gold Coast Magic Millions Carnival represents a shared goal of combining passion and commitment to innovation, growth and sustainability within the thoroughbred industry, by supporting a Carnival that continues to expand in scale, influence and global profile.
Cementing an already successful partnership as the official wagering partner of Magic Millions Sales nationally along with being the official supporting partner of Magic Millions Racing Women, has seen TAB proudly take on naming rights sponsorship of the world’s most exciting sales and racing Carnival in 2026.
"We are incredibly proud to announce TAB as the naming rights partner for the Gold Coast Magic Millions January Carnival, a partnership that goes far beyond a simple sponsorship; it is a shared commitment to innovation and the future of Australian thoroughbred racing," Magic Millions co-owner Katie Page-Harvey said.
"TAB has been with us since 2020, supporting our vision to take this Carnival to the world, and their increased involvement—particularly in backing our Magic Millions Racing Women Achievement Awards initiative—is a game-changer for the industry.
"For Gerry and for me, having a partner that understands the unique ecosystem of breeding, sales, and racing is vital, and together we are ensuring the Gold Coast remains the global gold standard for thoroughbred racing excellence."
TAB CEO Gillon McLachlan said he was excited to bring two iconic Australian brands together.
“We’re delighted to partner with Katie and Gerry to grow and promote one of our most iconicracing carnivals - the TAB Gold Coast Magic Millions," he said.
“TAB Gold Coast Magic Millions brings people together, it celebrates both racing and the inclusion that comes with being part of the racing industry.
“At TAB we are looking forward to bringing our whole ecosystem to the carnival. We will broadcast the races to over 60 countries globally via Sky racing, paint the track green with activations and market leading offers across the TAB App and 3700 retail venues nationally.”
Magic Millions is also thrilled to confirm the renewal of long-time ambassadors, confirming their return to the Gold Coast in 2026.
Beyond their extensive individual achievements, their common passion for the equine industry from racing, showjumping and polo to breeding, captures the diversity of the thirteen-day extravaganza each January on the Gold Coast. They are:
- Zara Tindall MBE (Patron of Magic Millions Racing Women) and Mike Tindall MBE (Sales & Syndication);
- Billy Slater (Sales & Syndication) and Nicole Slater;
- Hamish McLachlan (Magic Millions ambassador and 7HorseRacing host); and
- Nacho Figueras and Delfina Blaquier (Polo).
"They are not just the faces of our brand; they are authentic horse people who live and breathe this life, and they mean the world to Gerry and to me," Page-Harvey said.
"We simply cannot wait to welcome the world back to the Gold Coast this January to experience the magic that this team helps us create.
"There is an electric atmosphere here that you just don’t find anywhere else—a unique blend of elite sport, high-stakes sales, and family fun against the backdrop of our beautiful beaches.
"Whether you are an owner, a breeder, or a family seeing a horse up close for the first time, we are ready to host you for what promises to be our most spectacular celebration of the horse yet".
Queensland Minister for Sport and Racing and Minister for the Olympic and Paralympic Games Tim Mander said the Magic Millions showcased the very best in Queensland racing.
“The Magic Millions is an iconic Queensland event, combining the glitz and glamour of the Gold Coast with world-class thoroughbred racing,” Minister Mander said.
“Off the back of a successful 2025 carnival which generated more than $55.3 million for the state, we’re excited to now look forward to the 2026 Magic Millions which has become a truly global spectacle, with greater scale, influence, and recognition for the Gold Coast and our state.
“This unique program of events during the Magic Millions Carnival spans sport, entertainment and commerce, as well as demonstrating strong advocacy for the increasing profile and prominence of women in the industry. “
Click here for more information on the Magic Millions Carnival.
